Tokyo, Japan (February 19th, 2019): Aston Martin, the iconic British automobile maker, and WGI today announce a collaboration to increase education opportunities for the less fortunate in Asia. This collaboration will be in direct support of WGI, an international organization that is educating people around the world to stop illiteracy.
In Asia, WGI is teaching beneficiaries how to read and write through its Read and Rice program. WGI mobilizes resources in underserved communities so beneficiaries can build their literacy skills. This program reaches a wide array of people, from street children in Jakarta to domestic helpers in Singapore.
Aston Martin, utilizing its famous marque, regional network, and corporate resources, will play an active role in helping WGI expand its work across the region. The duo anticipate a wide-ranging engagement that will allow WGI to reach more beneficiaries in new markets. The partnership will launch in and initially focus on Japan.
Aston Martin will support WGI in teaching English to low-income children. English literacy is an important issue and the partners are keen to tackle it. Japan is a new market for WGI but a longstanding one for Aston Martin; showcasing how the partners will work together to spread opportunities.
"We are eager to attack the causes of illiteracy, by providing free books and literacy classes to students,” says Patrik Nilsson of President Aston Martin Asia Pacific.
“Aston Martin is one of the most acclaimed luxury brands on Earth,” added Chance Wilson, Chairman & Chief Executive Officer of WGI. “This is an incredible opportunity to join forces with them and do good for those in need.”
This collaboration formally launched on Monday, February 18th at 6PM with an event at the House of Aston Martin Aoyama in Tokyo, Japan. This launch event was an opportunity for both parties to share their synergies and plans for engagement. The launch included guests from the Japanese media, Tokyo business community, and even Shibuya Mayor Ken Hasebe.